Everything we perceive with our ears affects every other perception and conscious thought we have. Sound gets in so fast that it modifies all other input and sets the stage for it, according to neuroscientist Seth Horowitz. That's why the sound you pair with brand visuals and messaging is a much bigger deal than you may have ever thought it was. If you're using cookie-cutter, stock sounds and music, you're killing your ability to tell your brand story in a truly unique way that makes it enduringly memorable and credible.

 

Sonic brand storytelling uses custom-designed sonic assets that echo the brand's voice, values, tone, and personality. It amplifies brand messaging and helps achieve a deeper level of brand differentiation.

 

What makes this an imperative for brands is that sound is proven to drive human emotions. That’s why it's a powerful way to create a more memorable, enduring brand story that delivers an experience that feels personal to customers.

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