In this webinette, the ChromeOrange Media sonic branding squad talks about how performing a brand audit prior to the development of a sonic brand enables them to engage in a deep examination of the brand—the people who embody the brand, the consumers the brand needs to connect with, where those consumers are geographically located, the emotional triggers the brand needs to hit, the desired image for the brand, and many other considerations.

 

If you want to learn more, watch the whole webinette series and register for our free sonic branding masterclass, Brands Like Hit Songs.